1. The Company is deemed to be a responsible party in terms of the Protection of Personal Information Act 4 of 2013, as amended, consolidated or re-enacted from time to time, and includes all schedules and regulations thereto (“POPI“), and the Company is obliged to comply with the provisions of POPI.
        2. We respect your privacy and will take reasonable measures to protect it, as more fully detailed below. Please read this Privacy Policy carefully as it includes important information regarding your Personal Information.
        3. Should you decide to register as a user on this Website (www.ichume.co.za), we may require you to provide us with personal information which includes, but is not limited to, the following –
          • your name and surname;
          • your email address;
          • your physical address;
          • your gender;
          • your mobile number;
          • your date of birth; and
          • your credit/debit card details or other banking details (collectively “Personal Information”).
        4. If we collect Personal Information from you, you are giving us permission to use that information for the specific purpose as set out in this Privacy Policy.
        5. Should your Personal Information change, please inform us and provide us with updates to your Personal Information as soon as reasonably possible to enable us to update your Personal Information.
        6. This Website makes use of “cookies” to automatically collect information and data through the standard operation of the Internet servers. “Cookies” are small text files a website can use (and which we may use) to recognise repeat users, facilitate the user’s on-going access to and use of a website and allow a website to track usage behaviour and compile aggregate data that will allow the website operator to improve the functionality of the website and its content. The type of information collected by cookies is not used to personally identify you. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature. Please note that cookies may be necessary to provide you with certain features available on our Website, and thus if you disable the cookies on your browser you may not be able to use those features, and your access to our Website will therefore be limited. If you do accept a “cookie”, you thereby consent to our use of any Personal Information collected by us using that cookie subject to the provisions of clause 7 below.
        7. You may choose to provide additional Personal Information to us, in which event you agree to provide accurate and current information, and not to impersonate or misrepresent any person or entity or falsely state or otherwise misrepresent your affiliation with anyone or anything.
        8. The purposes for which we will use your Personal Information are as follows:
          • in relation to the sale, payment and delivery of goods;
          • to contact you regarding current or new products or services (provided you have consented to receiving such marketing material);
          • to inform you of new features, special offers and promotional competitions (provided you have consented to receiving such marketing material); and
          • to improve your experience on our Website by, inter alia, monitoring statistical non-personal browsing habits, and to transact with us.
        9. The Company will not use your Personal Information for any purpose (other than as stated above) without your express consent. We will not use or disclose your Personal Information to third parties without your consent, unless the use or disclosure is –
          • required in order to comply with applicable law, order of court or legal process served on the Company;
          • disclosure is necessary to protect and defend the rights or property of the Company; and/or
          • to protect the Company against legal liability.
        10. We will be entitled to disclose your Personal Information to those of our employees and/or third party service providers who assist us to interact with you via our Website or email, for the sale of goods, processing and facilitating payments for goods or when delivering goods to you, and thus need to know your Personal Information in order to assist us to properly and efficiently communicate with you. We will ensure that all such employees and/or third party service providers having access to your Personal Information are bound by appropriate and legally binding confidentiality and non-use obligations in relation to your Personal Information. By using this website, you consent to your Personal Information being disclosed to our employees and/or third party service providers to the extent that such Personal Information is necessary for the sale, processing and facilitation of payments for goods.
        11. We will –
          • treat your Personal Information as strictly confidential;
          • take appropriate technical and organisational measures to ensure that your Personal Information is kept secure and is protected against unauthorised or unlawful processing, accidental loss, destruction or damage, alteration, disclosure or access;
          • provide you, after having provided adequate proof of your identity, with access to your Personal Information to view and/or update personal details;
          • promptly notify you if we become aware of any unauthorised use, disclosure or processing of your Personal Information;
          • provide you with reasonable evidence of our compliance with our obligations under this policy on reasonable notice and request; and
          • upon your request, promptly return or destroy any and all of your Personal Information in our possession or control.
        12. Personal Information will be stored on the Company’s databases for as long as you access the Website and for a reasonable time after you have ceased accessing the Website. If you delete your account, Personal Information will be permanently deleted, unless the Company or any third party is required to store such Personal Information in accordance with any law or regulation. We will not retain your Personal Information longer than the period for which it was originally needed, unless we are required by law to do so, or you consent to us retaining such information for a longer period.
        13. By using this Website you accept that the Company may store Personal Information outside of the region or country that you may submit or use it in.
        14. Non-Personal Information

    When you interact with the Website, we automatically collect certain personally non-identifiable information (“Non-Personal Information“). The Non-Personal Information we collect includes without limitation, your Internet Protocol (“IP“) address, domain name of your internet service provider, your approximate geographic location, a record of the site pages that you visit, the time of your visits and aggregated Personal Information that cannot be used to specifically identify you. Such information, which is collected passively using various technologies is strictly for statistical purposes and to determine the visitor traffic patterns through the Website and cannot, in and of itself, be used to specifically identify you.

        1. The Company undertakes never to sell or make your Personal Information available to any third party unless we are compelled to do so by law. In particular, in the event of a fraudulent online payment, the Company reserves the right to disclose relevant Personal Information for criminal investigation purposes or in line with any other legal obligation for disclosure of the Personal Information which may be required of it.
        2. Whilst we will do all things reasonably necessary to protect your rights of privacy, we cannot guarantee or accept any liability whatsoever for unauthorised or unlawful disclosures of your Personal Information, whilst in our possession, made by third parties who are not subject to our control, unless such disclosure is as a result of our gross negligence.
        3. If you disclose your Personal Information to a third party, such as an entity which operates a website linked to this Website or anyone other than the Company, THE COMPANY SHALL NOT BE LIABLE FOR ANY LOSS OR DAMAGE, HOWSOEVER ARISING, SUFFERED BY YOU AS A RESULT OF THE DISCLOSURE OF SUCH INFORMATION TO THE THIRD PARTY. This is because we do not regulate or control how that third party uses your Personal Information. You should always ensure that you read the privacy policy of any third party.
        4. Privacy Laws

    Use of the Company’s Website and any electronic transaction concluded with the Company are governed by the laws of the Republic of South Africa. If you access the Company’s Website from locations outside of the Republic of South Africa, you are responsible for compliance with all local laws.

        1. Changes to Privacy Policy

    The Website and/or any other information displayed on the Website may change from time to time. As a result, at times it may be necessary for the Company to make changes to the Website and this Privacy Policy. The Company reserves the right to update or modify its Website and this Privacy Policy at any time and without prior notice to you. Please review this Privacy Policy periodically and especially before you provide any Personal Information to us. Your continued use of the Website, after any changes or revisions thereto or to this Privacy Policy, shall indicate your agreement with the terms of such revised Privacy Policy.

        1. Hyperlinks

    Our Website may contain links to and from the websites of our advertisers and/or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please familiarise yourself with these policies before you submit any Personal Information to these websites.

        1. Acknowledgment

    You hereby acknowledge that you are aware of the following:

        • the Personal Information being collected;
        • the name and address of the Company;
        • the purpose for which the Personal Information is being collected;
        • that providing Personal Information is voluntary;
        • failure to provide Personal Information will prevent the Company from being able to offer you access to all necessary parts of the Website;
        • the Company may store Personal Information outside the region or country in with you may submit or use it;
        • the identity of the Company and the recipient of the Personal Information;
        • the nature and category of the Personal Information;
        • the existence of your right of access to and the right to rectify the Personal Information you have provided;
        • the existence of the right to object to the processing of Personal Information; and
        • the right to lodge a complaint to the Information Regulator at:


    Physical Address: 33 Hoofd Street, Forum III, 3rd Floor Braampark, Braamfontein, Johannesburg

    Email:  inforeg@justice.gov.za

        1. Contact us

    Please feel free to contact us if you have any queries regarding these or any of the other Company’s Policies.